It took around 30-50% of my time to handle the beta program, which was ok at that moment. My first program contained around 40-50 beta customers.
You need to reply to every email/feedback/bug so you can build trust and pay attention to those who dedicated their time to your program. Your beta customers will ask questions, provide feedback, and log the bugs. Think how many contacts (customers) can you serve during the beta. How much time do you have to dedicate to the beta program? If you do everything manually, then you need to set a maximum number of participants. And as with any other goal, don’t forget to revise your goal during your beta program. But what if only one user provides their feedback? Does it mean that you have achieved your goal? Make sure you can measure the results so that you are able to achieve your goal. For example, if you want to get feedback regarding your product, that’s great. Don’t forget to describe how you understand that you have achieved your goal. Here are a few relevant ones: test an idea and gather feedback to make sure you are solving the right problem test the sketches to make sure you solve the problem right and test an early version to get feedback and adjust the solution before the official launch. Defining goals is the first task to complete. You are the leader of the product this role cannot be delegated to the beta community.īefore you start, you should define your goal and target audience. If you, as a product manager, don’t know what the product strategy is, the beta community will not provide these answers for you. Note that a beta testers community cannot replace a product manager.
FACEBOOK BETA SITE SOFTWARE
You need to prove that the audience will get value from the beta program.ĭo you think you require special software to manage the community, feedback and feature requests? No the Excel or Google table is enough to start managing all your data. You just need to prove that they can trust you. Your audience wants you to implement their requests. Your audience wants to have better products. You may want to attract a certain audience by providing gift cards of service discounts, but at the end of the day, don’t think that gifts, money, or discounts will take away all your beta program issues. Perhaps you believe you need to have constant monetary stimulation in order to keep the beta testers community up and running. It should be enough to mitigate any risks. Propose signing an NDA before the start of the beta program. All you have to do is scan your customer accounts before providing access to the beta version. But the fear of being exposed should not stop you from improving your product and building a deep relationship with your customers. Product development is very competitive." Of course, your competitors will be happy to know about your plans it is a vital concern. Others say, "I cannot share my upcoming projects with my customers because they may be leaked. So, it is better to provide a raw version of your product to the beta customers than a useless product to the market. If we had had a beta program, we would have immediately discovered this. At some point, somebody wanted to improve the product and introduced changes that blocked the entire new feature in a very popular scenario. And then we got the feedback that it didn’t work. It took us 18 months to release the new version. At the beginning of my tech career I was working on a very complicated B2B product. If you are not convinced, let me tell you a sad story. This is how you build products these days.
It had multiple iterations and a lot of feedback. The product you love wasn’t built in one moment. Are you using the first version of it? Surely you are not. They fear showing the raw product or feature as they believe it sets expectations but this can be easily resolved. What can stop you from building your beta testers community? Some will say, "I cannot provide something to customers that is not of high quality." These people assume that clients will not tolerate a reduction in quality or an incomplete feature.
FACEBOOK BETA SITE CODE
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